Cheap Digital Marketing Tips For Businesses During COVID-19
With COVID-19 changing the business landscape, businesses have had to quickly adapt their marketing tactics during this unprecedented time.
To help your business amidst the coronavirus pandemic, we have compiled some digital marketing tips for you:
Improve Your SEO
Search engine optimization (SEO) is the process of getting your website to the top of the search results in Google or other search engines. With more people spending their free time online, you would want to make sure that your website ranks on the 1st page of Google for all keywords that are relevant to your business. Now would also be a good time to make sure that you are listed in business directories to further enhance your local online presence.
It is important to note that SEO is a long process. It can take several months before you see any meaningful results from your efforts. However, there is no better time than now to boost your business’ online presence. By not taking the time to improve your SEO, you significantly limit your chances of acquiring new customers.
Organic Social Media Growth
Social media should already be part of your marketing campaign, but if it is not, then this is a great time to build up your business’ social media profile.
It is best to grow your business’ social media accounts organically as it builds trust among your customers. Organic marketing techniques, such as posting content and teaching information to be shared by others, are inexpensive options that can increase brand awareness. In addition, customers view organic marketing as more authentic, leaving a positive impression.
Direct email marketing to customers is another way to communicate with your customers online. Emails are a great way to update your customers about your current offerings. Providing links to your landing pages and to helpful information and resources can help your business generate leads and sales. During this pandemic, there has been a surge in email open rates and conversion rates, so now would be a great time to initiate email marketing campaigns.
SMS marketing can reach your customers very quickly, as most people will look at their text messages. On average, SMS text messaging has a 90% open rate and a 45% response rate.
It is important to note that you are required to obtain permission from a customer before you can send them SMS offers - this is usually done via opt-in campaigns - and you must provide an unsubscribe option.
You also need to make sure that you do not spam customers and consider the timing of your texts. Otherwise, you might end up losing customers and your business reputation may go down.
SMS marketing is best used to sparingly convey information about customer orders or to promote limited time offers. With COVID-19, using SMS marketing to quickly inform subscribers about new offers or ease the shopping process for mobile shoppers can be a quick and helpful way to earn customer conversions.